Privacy Policy

Proto Eastern ("we", "us", "our") provides information and services relating to capital optimisation for small businesses. This Privacy Policy applies to visitors of our website and users of any forms, tools, or communications we provide. For questions regarding this policy, please use the details on our Contact page.

We may collect the following categories of information:

• Information you provide directly: name, email address, phone number, business details, and any other information submitted through contact or lead forms.
• Automatically collected information: IP address, browser type, device information, pages visited, and general usage patterns, typically gathered through cookies or similar technologies.
• Communication records: details of correspondence you have with us, including emails and form submissions.

We do not knowingly collect sensitive personal data unless voluntarily provided and relevant to the services requested.

Information collected may be used to:

• Respond to enquiries and provide requested information about our services;
• Operate, maintain, and improve our website and its functionality;
• Communicate updates, follow-ups, or relevant information you have requested;
• Comply with legal obligations and enforce our terms where necessary;
• Analyse website usage to understand how visitors interact with our content.

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to respond to your enquiry, our legitimate interests in operating and improving our services, and compliance with legal obligations.

Our website may use cookies and similar tracking technologies to support site functionality and gather usage analytics. Cookies are small text files stored on your device. You can control or disable cookies through your browser settings; however, doing so may affect certain features of the site.

We do not sell personal information. We may share information with:

• Service providers who support our website hosting, analytics, or communication tools, under appropriate confidentiality obligations;
• Professional advisors where necessary for legal, accounting, or compliance purposes;
• Authorities, where required by law, regulation, or legal process.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including satisfying any legal, accounting, or reporting requirements. Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on your jurisdiction, you may have rights regarding your personal information, which can include the right to:

• Request access to the personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of your personal data, subject to legal limitations;
• Object to or restrict certain types of processing;
• Request a copy of your data in a portable format, where applicable;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided on our Contact page.

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their respective privacy policies before providing any personal information.

Our website and services are intended for business audiences and are not directed at children. We do not knowingly collect personal information from children.

Where information is processed or stored outside your home jurisdiction, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Any changes will be posted on this page with a revised "Last updated" date.

If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please get in touch via our Contact page.